On the heels of the busy retail season, a new report from BrandIntel, a leader in market intelligence solutions, states that Nintendo Wii is well-positioned to become the consumers’ choice for next-generation gaming, as it appeals to the widely untapped casual gaming audience.
The BrandIntel report, titled Top Video Game Console Report: Consumer Insight Monitor, analyzed consumer sentiment and discussion share around next-generation gaming consoles including Sony PlayStation3 (PS3), Nintendo Wii and Microsoft Xbox 360 (Xbox 360). While Xbox 360 currently holds the top spot with hard-core gamers, Wii has the highest intent to purchase scores and is appealing to a broader consumer base due to its price, innovation and ease of use (see chart below).
Based on analysis of consumer-created content, the Top Video Game Console Report captures data from January 1, 2007 to July 24, 2007. Additional key findings from the study include:
– The Nintendo Wii generated very positive levels of appeal and brand
image and came highly recommended by consumers.
– While it generated the least discussion due to its relative maturity,
the Xbox 360 received positive sentiment stemming mostly from an impressive
game lineup, making it the choice console for gaming enthusiasts.
– The PS3 generated high levels of discussion regarding its processing
power and hard drive, but was perceived more negatively than the Wii and
Xbox 360 due in part to its high cost and lack of attractive games.
Linear Mode
