President Iwata showed a soft side when Fuji made note of press coverage suggesting that product shortages were a part of Nintendo's strategy. "[When I see those types of articles], I honestly feel sad," said Iwata. "Game machine production amounts are set about half a year in advance, so they cannot be easily changed. The concept of the Wii is 'a machine that makes people who play it smile.' We wouldn't use a strategy that is at odds with smiling. Getting as many people as possible to show us their smiles when playing a Nintendo game -- that's the energy source that drives us."
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